A Speaker's Guide to Blabvertising

Blabvertising (The Art of Word-of-Mouth Advertising) has been proven to be one of the most effective marketing tactics that any business can use…especially someone in the speaking business! Whether you are just starting out in the speaking industry, or if you are a seasoned professional; this content-rich interview with Dave "The Shef" Sheffield provides strategies to promote and build your speaking business.


*The audio quality is not ideal, but we received enough positive feedback about the content of this interview that we've decided to go ahead and make it available to the SpeakerMatch community. Enjoy!

See interview lineup at http://www.speakermatch.com/radio/

How to Create Staying Power in the Speaking Business

As we all know, there is no clear path to create success in this changing business environment. However some basics make sense and can help you move your speaking career forward. Lisa Ford has been speaking for over 25 years and will share her insights on how to create staying power in this fickle marketplace. A great message alone is not enough to attract clients. Lisa delivers ideas that can help you stand out and get the attention of clients and audiences.

See what's next on SpeakerMatch Radio at:
http://www.speakermatch.com/radio

Keynotes Or Workshops? Which is Better for Your Bank Account?

Guest Patrick Snow discusses the pros and cons of workshops versus keynotes. 

See our lineup of future guests at http://www.speakermatch.com/radio

Linkedin Strategies For Professional Speakers

Successful use of LinkedIn comes down to presenting well, connecting with the right people and communicating with authenticity and purpose—both online and offline. During this program, you will learn how to position your LinkedIn profile for maximum visibility and impact. You'll also learn to build robust, cohesive professional networks that can generate speaking and merchandising opportunities.

You can learn more about our guest and see what we discussed during this 60 minute interview at http://www.speakermatch.com/radio/46/linkedin-strategies-for-professional-speakers/

Build Your Brand And Get More Prospects With Publicity

Founder of PR Leads, Dan Janal

Getting publicity can set you apart from your competitors. Publicity can give you the visibility you need to attract new prospects and also get the credibility you need to make selling easier. However, getting quoted in the media has never been an easy task. There’s a lot of competition from other speaker, authors and experts. Fortunately, you will learn how to tilt the odds in your favor with proven media tactics that you can implement yourself, without hiring an expensive PR firm.

To see what's next on SpeakerMatch Radio visit http://www.speakermatch.com/radio

Susan Levin's Perspective On Building A Speaking Business

Susan Levin, owner of Speaker Services shares her perspective and insights on how you can build a successful speaking business based on her 20+ years experience in the industry. Susan's information is sure to lift your speaking business to the next level.

To see what's next on SpeakerMatch Radio visit:
http://www.speakermatch.com/radio

Bio Blunders Speakers Must Avoid

Learn how you can improve one of the most important pieces of your marketing materials- your bio! Author of Bye Bye Boring Bio, Nancy Juetten joins SpeakerMatch Radio to share bio blunders speakers must avoid and strategies to transform your boring bio from wallpaper to wow.

Some of the talking points include:

• Craft the right size bios to attract the right opportunities, expand your influence and visibility, and grow your business,
• Know the difference between a boring bio and its winning alternative, and
• Put your bio to work as a powerful client and income generating tool right now!

See what's next on SpeakerMatch Radio at http://www.speakermatch.com/radio

Resource mentioned on the call:

http://www.authenticvisibility.com/SMFree

Marketing And Sales Accelerator For Professionals Who Speak

In this SpeakerMatch Radio interview Bryan Caplovitz interviews David Newman, founder and CEO of Do It! Marketing. David shares advice on how speakers can repackage, reposition, and repurpose existing assets into newly marketable services, products, and programs.

See what's next on SpeakerMatch Radio at http://www.speakermatch.com/radio

The Wealthy Speaker: Marketing Your Way to Wealthy

Whether it comes to the speech, positioning, or marketing materials, Jane Atkinson will help you avoid the common mistakes and take advantage of techniques and tips that have helped many of her clients catapult to the top 3%.

See what's next on SpeakerMatch Radio at http://www.speakermatch.com/radio

From Sporadic Speeches To Recurring Revenue

Interview with Stu McLaren, the Co-Founder of WishList Member. With over 35,000 membership websites running WishList, Stu has great insights on how to build a membership community. Listen in to learn the speakers formula for building a bigger audience and bigger business with membership sites.

See what's next on SpeakerMatch Radio at
http://www.speakermatch.com/radio

Writing Copy That Sells... Your Programs, Services, and Info-products

Marketing expert and bestselling author, Steve Slaunwhite shares tips and strategies for writing effective sales copy. Talking points include:

• The basics of writing effective marketing copy.
• Simple, step-by-step formulas for writing persuasive copy that works.
• Common copywriting mistakes, and how to quickly and easily fix them.
• A copy checklist for dramatically improving any existing marketing piece.
• How to write great sales and marketing copy – quickly and painlessly.

See what we'll be talking about next at http://www.speakermatch.com/radio

How To Be A Powerful, Pithy Presenter: Increase the Quality of Your Presentation, Content, and Delivery

Learn from a Hall of Fame Keynote Speaker, Patricia Fripp, how you can increase the quality of your presentation, content, and delivery.

See what's next on SpeakerMatch Radio by visiting http://www.speakermatch.com/radio/

*Now on Stitcher Radio for your mobile device! Download the app at http://www.stitcher.com/SPEAKERMATCH

Attracting Corporate Sponsors In 2012

Learn to tap into the awesome power of corporate sponsorships with special guest Lind Hollander. Linda has become known as the Wealthy Bag Lady. She is the industry leader in teaching entrepreneurs about corporate sponsorships.

To see what's coming up next on SpeakerMatch Radio visit:
http://www.speakermatch.com/radio

THE PROFESSIONAL SPEAKER'S SECRET MARKETING WEAPON

You're in for a real treat with our special guest, Patrick Snow. Patrick has been a SpeakerMatch member for over 5 years and consistently books, on average, 1 to 2 speaking engagements each month. This is truly an astounding success rate and we're grateful that Patrick is willing to publicly share his recipe for success. Listen in to learn how you can employ some of Patrick's strategies in your own marketing and speaking business.

See what we'll be discussing next on SpeakerMatch Radio:
http://www.speakermatch.com/radio/

R.A.P.I.D. Speaking Success for New and Emerging Speakers

Norma Hollis shares her advice on sequencing your activities to shave years off your learning curve as a speaker. We talked about implementing the principles of R.A.P.I.D. Speaking Success.

See what we'll be discussing next on SpeakerMatch Radio:
http://www.speakermatch.com/radio/

ROCK YOUR WORLD: 5 Things Speakers Can Do Every Day For Success

Dayna Steele

Hall of Fame radio personality and successful serial entrepreneur, Dayna Steele shares her Rock Star principles of success for emerging and professional speakers.

As speakers and business people, we are all looking for that added edge to succeed, to be better than the competition, to stand out in the crowd - to be rock stars at what we do. Sometimes, we forget to check the basic foundations of what we do everyday in our search for this success.

What Was Covered in This Interview:

• A SUCCESS list speakers can implement immediately
• Why this list keeps going viral around the world
• What Dayna learned from Gene Simmons, Sammy Hagar, Billy Idol, and other rock superstars about success
• How you can use this information to gain a competitive edge

Learn about upcoming interviews on SpeakerMatch Radio at http://www.speakermatch.com/radio.

Blueprint for your Speaking Business Success with Inc. Magazine's 2011 30 Under 30, Adam Witty

Bryan Caplovitz

Founder and CEO of SpeakerMatch
Bryan graduated from The University of Texas at Austin and received an Ed.M at Columbia University. in trying to build market share for his business technology consulting firm, Bryan saw the need for somewhere non-professional speakers could find speaking opportunities. As it became clear that organizations had trouble finding speakers as well, he knew there was a great opportunity to fill a need. He saw the internet as an ideal way to bring speakers and speaking opportunities together, and SpeakerMatch was born. Bryan is responsible for maintaining the "health" of the SpeakerMatch system, updating and adding new features and benefits regularly.


Adam Witty 

Founder and CEO of Advantage Media Group
Adam is the author of 21 Ways to Build Your Business with a Book, 21 Ways to Build Your Business with a Magazine and co-author of How To Build Your Dental Practice With a Book, How to Build Your Law Practice with a Book and Click: The Ultimate Guide to Internet Marketing for Authors. Adam’s weekly television show Author Advantage TV™and Entrepreneurs’ Library TV™ can be seen on internet television station Advantage.tv. In addition, Adam serves as the publisher of Advantage Magazine™ and president of the Author Marketing Summit™.

Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour.

Adam has been featured in Investors Business Daily, Young Money Magazine, and on ABC and Fox. Adam serves on the Board of Directors of Pocket Change Financial Partners, a Peruvian based micro finance bank; Youth Entrepreneurship South Carolina (YEScarolina); and the Charitable Society of Charleston. In addition, Adam sits on the Council on Small Business of the U.S. Chamber of Commerce. Adam is a proud alumnus of Clemson University and happy to call Charleston home.

Get Your Business or Project Funded: Creative Ways for Getting the Money You Need

Here's what we covered on the call:

- The many different funding sources available
- New funding options they probably have not heard about
- Secrets to getting a Yes!
- Impressing investors
- Starting with no money at all

About Our Guest:
Steven D. Strauss is one of the worlds leading entrepreneurship and small business experts. The senior USATODAY.com small business columnist, he is the author of the Small Business Bible and his latest book is Get Your Business Funded. A lawyer, author, and public speaker, Steve has spoken around the world about entrepreneurship, including at the United Nations. He has been seen on CNN, CNBC, The OReilly Factor, and is a regular guest on MSNBCs Your Business show. His column, Ask an Expert, appears weekly at USATODAY.com and he is also a regular contributor to AOL Small Business and American Express OPEN Forum. If you would like Steve to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, Small Business Success Secrets! please visit his website www.MrAllBiz.com.

News You Should Know

SpeakerMatch has been completely revamped! Check out the new features at http://www.speakermatch.com/members/signup/

How to Be a Paid Public Speaker: Learn the Secrets to Making a Solid Income as a Speaker Within Six Months

In this teleseminar, Fred, Bill, and Avish combine their 60+ combined years of experience as paid public speakers to share the real deal secrets on how to start and grow a speaking business. No theory. No fluff. Just lots of great, in-depth advice that attendees can apply immediately to accelerate their path towards being successful professional speakers.

What we discussed on the call:

• Select a niche that they can begin marketing to and speaking for immediately
• Get their first paid gig
• Quickly create a product for sale or promotion
• Make money from free speaking engagements
• Use a simple structure to put together an engaging and effective presentation
• Avoid the three biggest mistakes new speakers make
• Combine the three qualities audiences most look for in a speaker to deliver dynamite speeches

See who's next on SpeakerMatch Radio at:
http://www.speakermatch.com/radio

Using Direct Mail to Book Speaking Engagements: How to Cut through the Clutter & Stand Out!

Marketing is the most crucial element of your business; it's the only way to get new, paying customers and to get them coming back again and again. And the hardest part of marketing today is busting through the clutter and demanding the attention or your ideal prospect. But how can you demand attention? If we could all afford a 30 second commercial during the Super Bowl, it'd be easy. But how can you do it without a multi-million dollar marketing budget?

Direct mail is one of the best and most cost effective ways to get your message to your prospects or clients, if done correctly. Travis Lee of 3D Mail Results will tell you how you can affordably stand out from the clutter and get the attention your marketing needs to get the results you deserve.

What we discussed on the call:

How to use direct mail the right way
When and how to use 3D Mail properly
Why direct mail can be so profitable
Why using 3D mail always gets attention
Examples of how speaking professionals use direct mail

For more information about upcoming programs visit http://www.speakermatch.com/radio