Showing posts with label Copywriting. Show all posts
Showing posts with label Copywriting. Show all posts

Tuesday, June 26, 2012

Bio Blunders Speakers Must Avoid

Learn how you can improve one of the most important pieces of your marketing materials- your bio! Author of Bye Bye Boring Bio, Nancy Juetten joins SpeakerMatch Radio to share bio blunders speakers must avoid and strategies to transform your boring bio from wallpaper to wow.

Some of the talking points include:
  • Craft the right size bios to attract the right opportunities, expand your influence and visibility, and grow your business,
  • Know the difference between a boring bio and its winning alternative, and
  • Put your bio to work as a powerful client and income generating tool right now!

See what's next on SpeakerMatch Radio at http://www.speakermatch.com/radio

Resource mentioned on the call:

Tuesday, April 3, 2012

Writing Copy That Sells... Your Programs, Services, and Info-products

Marketing expert and bestselling author, Steve Slaunwhite shares tips and strategies for writing effective sales copy. Talking points include:

  • The basics of writing effective marketing copy.
  • Simple, step-by-step formulas for writing persuasive copy that works.
  • Common copywriting mistakes, and how to quickly and easily fix them.
  • A copy checklist for dramatically improving any existing marketing piece.
  • How to write great sales and marketing copy – quickly and painlessly.
See what we'll be talking about next at http://www.speakermatch.com/radio

Thursday, February 17, 2011

Transform Your Boring Bio from Wallpaper to Wow

It's amazing how many aspiring speakers and experts find it hard to get to the magic of their own messages to compel meeting planners and others to say YES to what they offer. Today's teleseminar is going to cover some of the biggest bio blunders people make, showcase a winning recipe that makes it easy to invite more of the right opportunities, and illustrate the points with compelling examples from real clients who are happily getting seen, heard, celebrated and compensated for their expertise.

*Guest Host filling in for Bryan is Burke Allen, Chief Media Strategist at GuestMatch.com (a service powered by SpeakerMatch)

What we discussed on the call:

  • Why one-size-fits-all bios rarely fit all situations
  • What every radio host wants from from you
  • What every event emcee wants from you that serves your interests just as much as his!
  • The biggest time savers you gain by getting your bio in great shape now
  • How to set yourself apart from every other expert and why you must begin right now!
  • Most importantly, by the end of this teleseminar, you'll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy
View upcoming guests at http://www.speakermatch.com/radio

Nancy's resources mentioned on this call is located at http://goo.gl/vJHls

Thursday, May 7, 2009

Copywriting for Professional Speakers

Learn how to become the writer of your own professional destiny... quite literally! Bob Bly, professional copywriter, will share the techniques and strategies he has used to make it big in copywriting.

Use these skills to write copy to sell your own speaking services, as well as coaching, consulting, training, books, e-books, audio albums, DVDs, and other information products, both online and offline.

On this call you'll learn…

* What the most common mistake is that professional speakers make when
writing their own sales copy
* How you can write a headline that grabs your prospect's attention
* How you can differentiate yourself from all other speakers using copywriting
* What it takes to make a lot of money marketing your content online
* What you can do to add credibility to your marketing materials