Showing posts with label positioning your expertise. Show all posts
Showing posts with label positioning your expertise. Show all posts

Tuesday, October 16, 2012

Thursday, September 1, 2011

Blueprint for your Speaking Business Success with Inc. Magazine's 2011 30 Under 30, Adam Witty


Bryan Caplovitz

Founder and CEO of SpeakerMatch
Bryan graduated from The University of Texas at Austin and received an Ed.M at Columbia University. in trying to build market share for his business technology consulting firm, Bryan saw the need for somewhere non-professional speakers could find speaking opportunities. As it became clear that organizations had trouble finding speakers as well, he knew there was a great opportunity to fill a need. He saw the internet as an ideal way to bring speakers and speaking opportunities together, and SpeakerMatch was born. Bryan is responsible for maintaining the "health" of the SpeakerMatch system, updating and adding new features and benefits regularly.


Adam Witty 

Founder and CEO of Advantage Media Group
Adam is the author of 21 Ways to Build Your Business with a Book, 21 Ways to Build Your Business with a Magazine and co-author of How To Build Your Dental Practice With a Book, How to Build Your Law Practice with a Book and Click: The Ultimate Guide to Internet Marketing for Authors. Adam’s weekly television show Author Advantage TV™and Entrepreneurs’ Library TV™ can be seen on internet television station Advantage.tv. In addition, Adam serves as the publisher of Advantage Magazine™ and president of the Author Marketing Summit™.

Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour.

Adam has been featured in Investors Business Daily, Young Money Magazine, and on ABC and Fox. Adam serves on the Board of Directors of Pocket Change Financial Partners, a Peruvian based micro finance bank; Youth Entrepreneurship South Carolina (YEScarolina); and the Charitable Society of Charleston. In addition, Adam sits on the Council on Small Business of the U.S. Chamber of Commerce. Adam is a proud alumnus of Clemson University and happy to call Charleston home.

Thursday, March 31, 2011

The Future is Now: The Virtual You

Patricia Fripp discusses how you can be more competitive, effective, and client-friendly by incorporating simple technology to enhance your relationships.

See who's next on SpeakerMatch Radio:
http://www.speakermatch.com/radio

Thursday, March 3, 2011

How to Get Shortlisted or Accepted... in 10 Steps or Less!

Listen in and gather simple tips, tools and techniques from a SpeakerMatch member who's getting the job done and getting paid! In this teleseminar, you'll learn how to make your application more attractive so planners will WANT to book you.

What You Will Learn:

  • The 7 Must-Have pieces of information in your SpeakerMatch application
  • The 2 Time-Saving strategies that delight meeting planners
  • The 1 Sentence that prompts meeting planners to upgrade your status from Pending to Shortlisted within 48 hours!

ABOUT OUR GUEST:

Victoria Ashford is a fellow SpeakerMatch member who has been Shortlisted 16 times, and contracted as the speaker (with only 1 being unpaid) 9 times in only 20 months of membership. So, she must be doing something right! And, it's the former public librarian and public school teacher in her that compels her to share her secrets to SpeakerMatch success.

Victoria is a sought-after speaker, trainer, author and coach who regularly presents her Fearless & Bold Leadership, Customer Service and Courage Cultivation presentations to IAAP, SHRM, and other large organizations.

Victoria's resources mentioned on this call is located at http://goo.gl/xXStY

Thursday, September 3, 2009

Building Your Expert Empire

Brendon Burchard is the author of Life’s Golden Ticket and Founder of Experts Academy, as well as a highly-acclaimed leadership speaker, seminar leader, and business consultant.

This September he will share the stage with the Dalai Lama and Sir Richard Branson (need I say more) to inspire others to have a new vision for creating simplicity and wealth. Brendon has mastered the skill of positioning himself as an expert and he's going to be sharing some of his best strategies with the SpeakerMatch Community.

Here's what we covered in this call:

- 7 things real experts do (that make them money)
- The 11 points of million-dollar positioning
- 5 secret wealth strategies that most experts fail to leverage
- How to improve your positioning, market like a master, and charge high fees right now

View upcoming events at www.speakermatch.com/radio

Thursday, August 13, 2009

Speakers, Earn an Extra $6,000 Over the Next 60 Days

The Shef has presented to almost 400,000 people from 58 different countries. He is considered one of the foremost experts on helping speakers and authors generate revenue very quickly. He has worked with Fortune 100 companies, small businesses, New York Times best selling authors, and countless speakers.

Here's what we'll be covering in this call:

  • 3 powerful strategies that make you irresistible to event planners
  • 21 groups that are always looking for speakers and how to get booked by them
  • How to create product to sell for thousands of dollars right away for less than $75
  • How one speaker turned a free talk into $37,298.00
  • 4 things every speaker must do to generate revenue in a soft economic climate

Thursday, August 6, 2009

Positioning Yourself For More Paid Speaking Engagements: 12 Essential Steps To Attract Your Ideal Customer


Mary McKayHaving booked over 2,200 paid speaking engagements since 1982, California booking strategist and speaker marketing specialist Mary McKay is going to give you the simple framework and sequential process she uses with high profile and emerging speakers to identify flaws in positioning which effect bookings. Pulling on her experience in booking well known speakers such as Mark Victor Hansen, Les Brown, Mike Ferry and John Alston, Mary is going to be speaking from experience… giving the SpeakerMatch family the whole enchilada.



Here's what we'll be covering in this call:
12 Essential Steps in chronological order that you can use as a checklist to position yourself to attract your ideal clients including:


  • 2 primary reasons that speakers are booked for paid speaking engagements

  • Why you must have a specific USP in today’s market, how to create it, where and when to use it to your advantage

  • 9 critical elements that decision-makers want to see on your website

  • How to identify your target market (and maybe re-think it) as it relates to your signature speech—even if you think you already know it

  • Assignments you can begin today to enhance or re-purpose your positioning