Thursday, April 22, 2010

Patricia Fripp Up-Close and Personal

Totally candid interview with 32 year NSA veteran and Hall of Fame keynote speaker Patricia Fripp.

On this episode of SpeakerMatch Radio we discussed...

Exactly WHY is the NSA so beneficial
How to start a speaking business
What established speakers can do if the phone stops ringing
10 specific ways to improve your public speaking skills
Where to find new content
How to get invited back once you finish your speech

For a schedule of upcoming programs on SpeakerMatch Radio go to http://www.speakermatch.com/radio



Friday, April 2, 2010

Six Pixels of Separation: How Professional Speaking Connects In A Connected World

Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful. Consumers have never been so connected. Mitch Joel unravels the fascinating world of New Media, Consumer Generated Content and Social Media. Learn how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market share and new Marketing opportunities. Learn how emerging and professional speakers can take part in these communities and conversations. Plus, we'll be taking qestions from the audience.

Some of the topics we discussed...

  • The fascinating world of New Media

  • How to take part in online communities and conversations

  • How to leverage your brand

SpeakerMatch Radio's schedule of events at http://www.speakermatch.com/radio.

Wednesday, March 24, 2010

Meeting Planner Reveals How Speakers Can Avoid 'Reject' Pile.

Today’s call is going to be a little different then usual. Our guest on today's program is Jason Fluck, a meeting planner, who has utilized SpeakerMatch to find speakers on two occasions. With that, Jason has come away with some interesting observations and insights into how speakers can avoid being thrown into the “reject” pile.

Jason Fluck is the owner of On Trac Productions, a Pennsylvania based business who works hand and hand with school based organizations to plan special events such as fundraisers, assemblies, and graduation ceremonies.

SpeakerMatch Radio program schedule can be found at:
http://www.speakermatch.com/radio

Thursday, March 4, 2010

17 Actions to Turn 2010 into Your Best Year Ever!

On this call, Burt reveals little known markets for speakers. He tells you the actions and strategies he engages to build his business even in a challenging economy.

About Our Guest
Burt is a 25 year veteran of the speaking business. He started from nowhere in the early 1980's, struggled and sweated to get a foothold, went broke twice. Then he developed a system, a speaking business success system that got him up to a 6 figure income. After that he made himself a mentor for aspiring speakers. Today he shows aspiring speakers his proven system for marketing and presenting. His previous programs are among the most valuable we have ever presented.

SpeakerMatch Radio's schedule can be found at http://www.speakermatch.com/radio

Thursday, February 4, 2010

Get Noticed In The New Year

Due to the recession, last year was tough for many. Make sure this year is a guaranteed success! In this fun information packed teleseminar – learn how you can get noticed in the new year. Jill Lublin will be sharing her secrets on how to get referrals, build your client base, and expand your business by making a name for yourself.

What You Will Learn:

  • Create name recognition so that people will want to do business with you
  • Identify, contact, and convince the best referral sources
  • Build strong referral networks
  • Make your work enjoyable and more successful
  • Balance your life by serving others
  • Provide better customer service
  • Distinguish yourself with flair
  • Conduct business around your values and life

View upcoming events on SpeakerMatch Radio at www.speakermatch.com/radio

Wednesday, February 3, 2010

No Book? No Problem! How To Create Expert Status Without Writing A Book

Here's another forward moving, insightful teleseminar that's designed to share the proven strategies to give you the ultimate competitive edge even in a recessionary business climate.

Many speakers and experts feel they need a book to get the publicity outcomes that lead to creating national expert status and becoming a thought leader in their industry thus securing the bigger and more prestigious speaking events. But this is not true!

Did you know that you can be a top expert, in demand by new clients and the media, WITHOUT WRITING A BOOK?


This teleseminar will tell you how to position yourself as an expert and reveal the ONE THING that is even better than writing a book. It's fast, easy and you can start today.


View upcoming programs at www.speakermatch.com/radio

Friday, January 29, 2010

How to Get Free Media Exposure for Your Speaking Career

Have you ever dreamed of being seen and heard on TV and radio? Can you imagine what that kind of exposure would mean to you and your career as a speaker, both personally and professionally?

In this special edition of SpeakerMatch Radio, Bryan Caplovitz shows you how to generate national media exposure by the bucketful with special guest Burke Allen, CEO of Allen Media Strategies.

You may have heard Burke on the air in cities like Washington, DC, New York, Miami, Orlando or Las Vegas, read about him in Radio and Records or seen him on TV all over the U.S.

Burke shares with you how to achieve free media exposure for yourself and your speaking career.

Burke's Washington, DC based media, marketing and public relations firm www.allenmediastrategies.com specializes in helping speakers, authors and others get on the radio, TV and into print. His clients have appeared on The Today Show, CNN, Fox News, The O'Reilly Factor, in The Los Angeles Times, The Wall Street Journal, and on dozens of local and national radio shows all across the USA including Washington Times Radio, NPR, G. Gordon Liddy, Jim Bohannon, Coast to Coast AM, America Tonight, Mancow, WABC, KGO and many more.

Check out his Media Mastery Workshop at www.mediamasteryweekend.com.

Thursday, January 14, 2010

The Top 5 Ways to Attract Corporate Sponsors in 2010

Would you like to tap into the awesome power of corporate sponsors? Linda Hollander, the Wealthy Bag Lady, can help you. Her corporate sponsors have included Fed Ex, Health Net, American Airlines, Bank of America, Staples, Citibank, Wal Mart / Sam's Club, Smith Barney and IBM. America's most successful companies partner with sponsors. Why not you?

Here's what we covered in today's call:

* How to attract sponsors
* The 3 biggest mistakes people make
* How to get to the decision makers
* Turning a "no" into an enthusiastic "yes"
* Creating winning proposals sponsors can't refuse
* Spotlighting your assets
* Know how much money to ask for (Don't sell yourself short)
* Getting your sponsors to renew again and again

View upcoming events at www.speakermatch.com/radio

Thursday, January 7, 2010

Speaking Trends for 2010 (and beyond)

Between the economy and AIG effect, 2009 was a roller coaster ride for the professional speaking industry. And 2010 is also slated to be a game-changer. Let’s get ready for the rebound with market strategist Vickie Sullivan, who will discuss what’s next in this volatile environment. Figure out your next move with this no holds barred interview with SpeakerMatch CEO Bryan Caplovitz.

Here's what we covered on this call:

* Two areas that won’t rebound with the economy – and two areas that will boom
* Three changes in speaker selections that will be around forever
* Two key advantages “unfamous” speakers have – and how to exploit those opportunities
* The worst thing you can do in 2010 and other common blunders
* What speakers need to do right now to take advantage of the upcoming rebound

View upcoming events at www.speakermatch.com/radio

Thursday, November 12, 2009

The 3 Most Important Areas for Speakers To Focus Their Time and Money

Have you ever put together a marketing campaign or designed a new one sheet or promotional piece that was a total flop? Have you ever blown several hundred, or several thousand, dollars on an idea that just didn’t work? Our industry is full of ideas. Does this scenario sound familiar? You go to a speaker convention or workshop and you get an idea that inspires you. You come home and give it a try. It flops. So what’s the problem? You’re hitting fire before you get ready and take aim. During this content rich 60 minute call we're going to discuss the three most important areas a speaker can focus their time and money.


Here's what we covered on this call:

* How to evaluate your existing ideas
* The Wealthy Speaker Process: Ready, Aim, Fire!
* Action steps that must be completed in order for you to move forward and start building momentum.

View upcoming events at www.speakermatch.com/radio

Thursday, October 8, 2009

Structure Long Term Training Programs in Corporate America

Most speakers focus on getting speaking jobs. While that is a good way to make a living, the opportunity to set up long term corporate contracts is an avenue that can provide you with a steady paycheck in between speaking engagements. learn how to double, triple or quadruple your income by landing corporate accounts and setting up long term training programs using YOUR material and topic. Roy Flores has been speaking at conventions, corporate retreats and events for over 20 years. Always landing long term corporate accounts after every speech, and he can show you how to do the same.


Here's what we covered on this call:

* Why Corporations are ideal clients
* Steps to get in front of Corporations
* How to turn your topic into a long term training program
* How to structure a proposal and a contract
* How one of my former students signed a 1 million dollar contract of one year
* Speak for FREE and still make money

View upcoming events at www.speakermatch.com/radio

Thursday, September 24, 2009

Maximizing Your Hireability NOW!

As a full-time speaker who spent a year booking other speakers for 160+ events, David Newman will show you how to build your business and increase your visibility, credibility, and hire-ability! Learn exactly what gets speakers hired - yes in this economy - using a dozen specific strategies from someone who booked speakers daily. You'll learn actionable steps you can take immediately to re-position, re-package, and re-focus your speaking business to attract dramatically more and better bookings AND recession-proof your programs, products, and platform.

Here's what we covered on this call:

- Over a dozen step-by-step strategies for increasing your magnetism, credibility, and marketability as an expert who speaks

- What meeting planners and executives really look for when making buying decisions

- How to rapidly make subtle changes in your own positioning, packaging, and performance to dramatically boost your business in ANY economy

Thursday, September 17, 2009

Speaking in the College Marketplace in This Economy

James Malinchak is called "The King of the College Speaking Market" and has taught numerous authors, trainers, coaches, consultants, and aspiring, beginning, and experienced speakers how to take their message to the college market and make a "TON of MONEY!"

Learn why the college market is so lucrative and why the opportunities are wide open. Colleges have large budgets for booking speakers, authors, trainers, coaches, and consultants, but the trick is knowing who the people are who have the money.

On this call we'll be discussing:

  • How to pitch to the right people who can book you for these lucrative speaking gigs
  • What topics are most in demand and why
  • Who the people are that you must contact to get booked as a college speaker
  • How to create marketing materials that will get you noticed and booked
For more information about upcoming expert interviews visit www.speakermatch.com/radio

Thursday, September 3, 2009

Building Your Expert Empire

Brendon Burchard is the author of Life’s Golden Ticket and Founder of Experts Academy, as well as a highly-acclaimed leadership speaker, seminar leader, and business consultant.

This September he will share the stage with the Dalai Lama and Sir Richard Branson (need I say more) to inspire others to have a new vision for creating simplicity and wealth. Brendon has mastered the skill of positioning himself as an expert and he's going to be sharing some of his best strategies with the SpeakerMatch Community.

Here's what we covered in this call:

- 7 things real experts do (that make them money)
- The 11 points of million-dollar positioning
- 5 secret wealth strategies that most experts fail to leverage
- How to improve your positioning, market like a master, and charge high fees right now

View upcoming events at www.speakermatch.com/radio

Thursday, August 27, 2009

Building Audience Trust: The Winning Strategy for Successful Speakers

Rachel DanielRachel Y. Daniel is founder and CEO of Synergy Marketing Strategy & Research, Inc. (Synergy). She is also an expert and scholar in the area of brand strategy and brand trust. Synergy is an award-winning firm specializing in strategic marketing, market research, social media applications, and brand strategy and architecture. The firm’s clients include Fortune 500 corporations, several mid-sized firms, nonprofits, government entities, and universities.


Here's
what we'll cover on the call:

  • Powerful strategies to build a trusted global brand like Oprah, Tony Robbins, Jack Welsh and others

  • Proven steps to build audience trust so that audiences keep coming back

  • Transforming mistrust into trust: Four core strategies to turn skeptics into believers…

We’ll also discuss:
Why trust is critical to your success… and why it can make, or break, your speaking practice and your business! That’s right… trust can make the difference between success and failure – and during this teleseminar on SpeakerMatch Radio you’ll learn how to build the trust you need to explode your brand!

Together, we’ll build on two major trust themes: a) trust in your external brand, creating a lasting connection to stakeholders (meeting planners, audiences, customers, clients, investors) all over the world; and b) trust in your brand “in the room,” creating a connection with your immediate audience.

Thursday, August 13, 2009

Speakers, Earn an Extra $6,000 Over the Next 60 Days

The Shef has presented to almost 400,000 people from 58 different countries. He is considered one of the foremost experts on helping speakers and authors generate revenue very quickly. He has worked with Fortune 100 companies, small businesses, New York Times best selling authors, and countless speakers.

Here's what we'll be covering in this call:

  • 3 powerful strategies that make you irresistible to event planners
  • 21 groups that are always looking for speakers and how to get booked by them
  • How to create product to sell for thousands of dollars right away for less than $75
  • How one speaker turned a free talk into $37,298.00
  • 4 things every speaker must do to generate revenue in a soft economic climate

Thursday, August 6, 2009

Positioning Yourself For More Paid Speaking Engagements: 12 Essential Steps To Attract Your Ideal Customer


Mary McKayHaving booked over 2,200 paid speaking engagements since 1982, California booking strategist and speaker marketing specialist Mary McKay is going to give you the simple framework and sequential process she uses with high profile and emerging speakers to identify flaws in positioning which effect bookings. Pulling on her experience in booking well known speakers such as Mark Victor Hansen, Les Brown, Mike Ferry and John Alston, Mary is going to be speaking from experience… giving the SpeakerMatch family the whole enchilada.



Here's what we'll be covering in this call:
12 Essential Steps in chronological order that you can use as a checklist to position yourself to attract your ideal clients including:


  • 2 primary reasons that speakers are booked for paid speaking engagements

  • Why you must have a specific USP in today’s market, how to create it, where and when to use it to your advantage

  • 9 critical elements that decision-makers want to see on your website

  • How to identify your target market (and maybe re-think it) as it relates to your signature speech—even if you think you already know it

  • Assignments you can begin today to enhance or re-purpose your positioning

Thursday, June 4, 2009

Building a Social Media Empire

Building a Social Media Empire - How to use the power of social media marketing to build a six-figure speaking enterprise

Social Media Marketing is the next generation of marketing. It's new, cutting-edge, and here to stay. And it's growing exponentially. Social Media Marketing done correctly can help you build your brand, book more speeches, and sell more products. During this one hour call, Johnny Campbell will discuss how you can connect the various social media applications together to create an income-producing social media enterprise.

On this call you'll learn…

* How to market your products/services with blogs
* How to use Facebook & Linkedin to make sales & find clients
* How to use Youtube to attract more clients and publicity
* How to use twitter and various twitter apps to promote your business

For more information about upcoming interviews visit www.speakermatch.com/radio

Thursday, May 21, 2009

Fill Your Own Speaking Events: The Top 3 Secrets to Packing Your Own Workshops, Retreats & Seminars

Have you ever thought about hosting your own event? You get to be in control. You get to pick the date, time, theme and topic. You get to choose what tuition to charge. You even get to choose WHO you’d prefer to show up! Leading your own workshops, retreats and seminars is one of the smartest, most rewarding, most lucrative jobs on the planet! The tricky part is actually filling the event with a qualified audience!


"31 out of 32 speakers who try to launch their own workshop business fail within the first year.” And this is tragic! Why? Because the time for real leaders with REAL solutions to reach the people who are really suffering is NOW!


If YOU have the information, expertise, and courage to solve a piece of this millennium mayhem with your workshops and seminars, then listen to this call. Become a seminar leader by using Callan Rush's proven techniques!


On this call you'll learn…
  • The most cost-effective strategies to ‘get the word out’ about your next event
  • How most people 'miss the boat' when they try to market events via email
  • A proven, easy to follow, 3-step system guaranteed to help you THRIVE
  • 3 ‘M-Words’ you must know if you want to help a lot of people and make a lot of money

Thursday, May 7, 2009

Copywriting for Professional Speakers

Learn how to become the writer of your own professional destiny... quite literally! Bob Bly, professional copywriter, will share the techniques and strategies he has used to make it big in copywriting.

Use these skills to write copy to sell your own speaking services, as well as coaching, consulting, training, books, e-books, audio albums, DVDs, and other information products, both online and offline.

On this call you'll learn…

* What the most common mistake is that professional speakers make when
writing their own sales copy
* How you can write a headline that grabs your prospect's attention
* How you can differentiate yourself from all other speakers using copywriting
* What it takes to make a lot of money marketing your content online
* What you can do to add credibility to your marketing materials