Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Thursday, April 18, 2019

Cash Cow Consultant: Becoming a Seven-Figure Subject Matter Expert

This exclusive interview with one of our most booked SpeakerMatch Members, James Bird Guess is packed with information you can use to build your speaking and/or consulting business. James has been a member since 2009, and has booked all kinds of speaking engagements over the years. James has learned so much along the way and much of his business has shifted to consulting. During this interview, James will share how he transformed his business and became known as the Cash Cow Consultant.

To view past and upcoming interviews check out https://www.speakermatch.com/radio.

Thursday, September 6, 2018

How to Leverage Press and Media Exposure to Grow Brand Awareness

We're joined in this edition of the SpeakerMatch interview series by celebrity hair stylist and national media personality Billy Lowe here to give us THE LOWE DOWN on driving brand exposure and awareness through press and media. Billy has decades of experience working in and with the media and much to share about how you can get the media to roll out the proverbial red carpet for YOU!

View past and upcoming interviews at https://www.speakermatch.com/radio


Wednesday, July 20, 2016

Building a Bold Brand In a Busy Marketplace: 6 Strategies that Will Get You Booked and Keep Your Audience Hooked

Dave "The Sheff" Sheffield
Building a successful brand as a speaker isn't an option in today's competitive marketplace, it is a necessity. Whether you are new to the industry, or a seasoned pro; you will discover actionable ideas that will help you command attention for your brand, grow your business, and position yourself as an expert in the eyes of your target market. The right branding can open up speaking opportunities, media appearances, and lucrative partnerships that will help you create and enjoy a sustainable speaking career.


Thursday, February 19, 2015

Strategies for Off-Stage Social Media Engagement: Leveraging Your Professional Online Presence to Create a Win/Win with the Meeting Planner

This teleseminar with guest Melanie DePaoli looks at how you can give yourself the competitive advantage by incorporating off-stage engagement with attendees and help you make the meeting planner look good. We talk about:

  • Leveraging your professional online presence—to get attendees excited about you 
  • How to provide that personal connection with attendees through social media and in-person
  • How to turn your meeting planner into a superstar so you get more referrals
Learn about future interviews at http://www.speakermatch.com/radio

Thursday, August 14, 2014

So, you know what you’re going to say, but what are you going to wear?

Nicole Chiu-Wang of Share Some Style provides style tips to help you answer the question “what should I wear?!” Not just for your next speaking engagement, but for all your future engagements as varied as they may be. She discusses the factors you should consider from the external like raised stages and microphones to the practical like nervous ticks and excessive sweating. This interview was conducted as a webinar. To view the PowerPoint that went along with this interview, visit http://speakermatch.com/radio/85/.

Tuesday, February 26, 2013

How to Avoid Speaker Commoditization

SpeakerMatch member Victoria Ashford shares her Success Strategies so YOU can Build your Business and Increase your Visibility, Credibility, and Hire-ability! On this episode, you'll learn Immediate, Practical and Tangible Steps.

See what's next on SpeakerMatch Radio at:
http://www.speakermatch.com/radio/

Friday, April 2, 2010

Six Pixels of Separation: How Professional Speaking Connects In A Connected World

Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful. Consumers have never been so connected. Mitch Joel unravels the fascinating world of New Media, Consumer Generated Content and Social Media. Learn how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market share and new Marketing opportunities. Learn how emerging and professional speakers can take part in these communities and conversations. Plus, we'll be taking qestions from the audience.

Some of the topics we discussed...

  • The fascinating world of New Media

  • How to take part in online communities and conversations

  • How to leverage your brand

SpeakerMatch Radio's schedule of events at http://www.speakermatch.com/radio.

Thursday, January 7, 2010

Speaking Trends for 2010 (and beyond)

Between the economy and AIG effect, 2009 was a roller coaster ride for the professional speaking industry. And 2010 is also slated to be a game-changer. Let’s get ready for the rebound with market strategist Vickie Sullivan, who will discuss what’s next in this volatile environment. Figure out your next move with this no holds barred interview with SpeakerMatch CEO Bryan Caplovitz.

Here's what we covered on this call:

* Two areas that won’t rebound with the economy – and two areas that will boom
* Three changes in speaker selections that will be around forever
* Two key advantages “unfamous” speakers have – and how to exploit those opportunities
* The worst thing you can do in 2010 and other common blunders
* What speakers need to do right now to take advantage of the upcoming rebound

View upcoming events at www.speakermatch.com/radio

Thursday, September 3, 2009

Building Your Expert Empire

Brendon Burchard is the author of Life’s Golden Ticket and Founder of Experts Academy, as well as a highly-acclaimed leadership speaker, seminar leader, and business consultant.

This September he will share the stage with the Dalai Lama and Sir Richard Branson (need I say more) to inspire others to have a new vision for creating simplicity and wealth. Brendon has mastered the skill of positioning himself as an expert and he's going to be sharing some of his best strategies with the SpeakerMatch Community.

Here's what we covered in this call:

- 7 things real experts do (that make them money)
- The 11 points of million-dollar positioning
- 5 secret wealth strategies that most experts fail to leverage
- How to improve your positioning, market like a master, and charge high fees right now

View upcoming events at www.speakermatch.com/radio

Thursday, August 27, 2009

Building Audience Trust: The Winning Strategy for Successful Speakers

Rachel DanielRachel Y. Daniel is founder and CEO of Synergy Marketing Strategy & Research, Inc. (Synergy). She is also an expert and scholar in the area of brand strategy and brand trust. Synergy is an award-winning firm specializing in strategic marketing, market research, social media applications, and brand strategy and architecture. The firm’s clients include Fortune 500 corporations, several mid-sized firms, nonprofits, government entities, and universities.


Here's
what we'll cover on the call:

  • Powerful strategies to build a trusted global brand like Oprah, Tony Robbins, Jack Welsh and others

  • Proven steps to build audience trust so that audiences keep coming back

  • Transforming mistrust into trust: Four core strategies to turn skeptics into believers…

We’ll also discuss:
Why trust is critical to your success… and why it can make, or break, your speaking practice and your business! That’s right… trust can make the difference between success and failure – and during this teleseminar on SpeakerMatch Radio you’ll learn how to build the trust you need to explode your brand!

Together, we’ll build on two major trust themes: a) trust in your external brand, creating a lasting connection to stakeholders (meeting planners, audiences, customers, clients, investors) all over the world; and b) trust in your brand “in the room,” creating a connection with your immediate audience.

Thursday, February 19, 2009

Branding in a Tough Economy

Are there still solid opportunities out there for speakers? Yes, but only for those branded for today's economic reality. To get the inside scoop and ideas for your next move, Bryan will interview market strategist Vickie Sullivan. In her unique "here's the deal" style, this no-holds barred session will give you the "why behind the buy " in today's roller coaster times.


# Learn how to spot (and take advantage) of the hidden opportunities by learning the: State of the meetings industry: what the latest changes mean for speaker selections
# Three key changes in what buyers are looking for in 2009
# Two things that speakers need to get invited
# Three key brands that are getting immediate reactions now
# Two approaches that you can use tomorrow