Thursday, November 4, 2010

How to Get Publicity On Major Media Web Sites- GUARANTEED

Publicity is an important tool for speakers because PR LEADS to profits. Getting publicity can set you apart from your competitors. Publicity can give you the visibility you need to attract new prospects and also get the credibility you need to make selling easier.

However, getting quoted in the media has never been an easy task. There's a lot of competition from other speaker, authors and experts.

Fortunately, you will learn how to tilt the odds in your favor with proven media tactics that you can implement yourself, without hiring an expensive PR firm. Youll also learn how to get your press releases printed on many web sites from leading media publications, like,, and many city business journals, plus dozens of other websites with sizable audiences.

What we discussed on this call:

  • How publicity can actually help you get more speaking engagements and consulting projects.
  • The biggest mistakes people make with their press releases.
  • The #1 tactic to help you dominate the search engines for your topic.
  • How to get started with press release easily, so that it continues to help you grow your business.
  • How to use publicity tactics on a regular basis as part of your marketing plan so you can manage the process easily and get the best results possible.
To view upcoming interviews visit

Thursday, June 17, 2010

STOP Speaking for Free: Making Money with Webinars

The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret "free speech" as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn't pay the bills. This interview with Lee Salz, Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars, positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

What was discussed on the call:

  • How to deliver attendee-funded webinars
  • Keys to selecting saleable content
  • The biggest disconnect between speakers and their prospective registrants
  • Key considerations in selecting a title for your webinar
  • How to structure the description of your attendee-funded webinar
  • and much more...

See an updated list of future guest on SpeakerMatch Radio at

Thursday, May 27, 2010

Video Marketing Secrets Revealed

Here's what we covered on this edition of SpeakerMatch Radio:

  • Two Ways to drive traffic from other peoples video channels to your website
  • How use video & Twitter to drive leads to your website
  • How to use video & Facebook to create sales to your website
  • How to combine video & Linkedin to drive leads & sales to your website
  • How to create videos that make meeting planners want to book you to speak.
Replays and upcoming SpeakerMatch Radio interviews can be found at:

Monday, May 24, 2010

Closing the Sale: Converting Your Audience into 6-Figure Clients

Unless you are one of the handful of speakers whose calendar is packed with $10K+ speaking gigs, creating a burgeoning bank account depends on the dollars you pull in after you leave the stage. The fact is you can convert your audience into high-paying clients, each of which is worth dozens of speaking opportunities (with a fraction of the wear and tear). Better yet, this is available to all speakers, no matter how experienced, and all professional service providers, regardless of the size of their current projects. Our upcoming tele-seminar, Closing the Sale: Converting Your Audience into 6-Figure Clients, will arm you with the successful methods for leveraging speaking gigs into lucrative projects. This session reveals how to make 100 times as much money off the stage as on it.

What You Will Learn:

  • What you must do before, during, and after your speaking gigs to capture high-paying clients
  • The secret ingredient which transforms you from "interesting speaker" to "must-have service provider."
  • The difference between stories audiences enjoy and stories that win business.
  • How to have audience members clamoring to give you their contact information after the speech.
Next up on SpeakerMatch Radio -->

10 MUST Know Keys To Social Media Success

Based On Real Life Success Stories & Not Just Theory. Join Media Strategist, Annie Jennings of the National Media Firm, Annie Jennings PR, for an inside glimpse in what is working wildly successfully in social media. Annie’s clients know and now you can too!

Here's what we covered on the call:

  • Earn a huge return on investment
  • Be an awesome community member
  • Win friends, influence people and NOT make enemies
  • Build your brand and establish your voice
  • Avoid the #1 BIG MISTAKE that can instantly take you down
  • Selling strategies that fit the social media philosophy
SpeakerMatch Radio Interview lineup

Saturday, May 15, 2010

Why did my proposal get rejected? Event Planner, Marie Herman, reveals what you may be doing wrong.

After receiving a number of grateful remarks for her insights in our LinkedIn discussion group we decided to invite event planner, Marie Herman, on SpeakerMatch Radio. Marie Herman, CIWD, ATM-S, MCAS has over twenty years of experience as an Event Planner, Administrative Professional and Efficiency Consultant. Having an incurable desire to help others (or perhaps an inability to say no), Marie often volunteers to chair or organize meetings and events. Marie has booked hundreds of speakers during her career from events as small as 10 attendees to as large as 2000+ with budgets ranging from non-existent to thousands of dollars. Marie is serving as the 2010-2011 Vice President of the Illinois Division of the International Association of Administrative Professionals. She is also a member of Toastmasters and the National Association of Parliamentarians. She was honored to be the recipient of the DeskDemon Management Support Fellowship Award as well as numerous other awards and honors during her career.

Talking points:
  • Some of the key attributes event planners look for when booking speakers
  • What kind of things remove a speaker from consideration!
  • Tips on how you as a speaker can make an event planner's life easier
  • Suggestions for building a more effective and ideally long term relationship with event planners
Upcoming SpeakerMatch Radio programs listed at

Thursday, April 22, 2010

Patricia Fripp Up-Close and Personal

Totally candid interview with 32 year NSA veteran and Hall of Fame keynote speaker Patricia Fripp.

On this episode of SpeakerMatch Radio we discussed...

Exactly WHY is the NSA so beneficial
How to start a speaking business
What established speakers can do if the phone stops ringing
10 specific ways to improve your public speaking skills
Where to find new content
How to get invited back once you finish your speech

For a schedule of upcoming programs on SpeakerMatch Radio go to

Friday, April 2, 2010

Six Pixels of Separation: How Professional Speaking Connects In A Connected World

Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful. Consumers have never been so connected. Mitch Joel unravels the fascinating world of New Media, Consumer Generated Content and Social Media. Learn how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market share and new Marketing opportunities. Learn how emerging and professional speakers can take part in these communities and conversations. Plus, we'll be taking qestions from the audience.

Some of the topics we discussed...

  • The fascinating world of New Media

  • How to take part in online communities and conversations

  • How to leverage your brand

SpeakerMatch Radio's schedule of events at

Wednesday, March 24, 2010

Meeting Planner Reveals How Speakers Can Avoid 'Reject' Pile.

Today’s call is going to be a little different then usual. Our guest on today's program is Jason Fluck, a meeting planner, who has utilized SpeakerMatch to find speakers on two occasions. With that, Jason has come away with some interesting observations and insights into how speakers can avoid being thrown into the “reject” pile.

Jason Fluck is the owner of On Trac Productions, a Pennsylvania based business who works hand and hand with school based organizations to plan special events such as fundraisers, assemblies, and graduation ceremonies.

SpeakerMatch Radio program schedule can be found at:

Thursday, March 4, 2010

17 Actions to Turn 2010 into Your Best Year Ever!

On this call, Burt reveals little known markets for speakers. He tells you the actions and strategies he engages to build his business even in a challenging economy.

About Our Guest
Burt is a 25 year veteran of the speaking business. He started from nowhere in the early 1980's, struggled and sweated to get a foothold, went broke twice. Then he developed a system, a speaking business success system that got him up to a 6 figure income. After that he made himself a mentor for aspiring speakers. Today he shows aspiring speakers his proven system for marketing and presenting. His previous programs are among the most valuable we have ever presented.

SpeakerMatch Radio's schedule can be found at

Thursday, February 4, 2010

Get Noticed In The New Year

Due to the recession, last year was tough for many. Make sure this year is a guaranteed success! In this fun information packed teleseminar – learn how you can get noticed in the new year. Jill Lublin will be sharing her secrets on how to get referrals, build your client base, and expand your business by making a name for yourself.

What You Will Learn:

  • Create name recognition so that people will want to do business with you
  • Identify, contact, and convince the best referral sources
  • Build strong referral networks
  • Make your work enjoyable and more successful
  • Balance your life by serving others
  • Provide better customer service
  • Distinguish yourself with flair
  • Conduct business around your values and life

View upcoming events on SpeakerMatch Radio at

Wednesday, February 3, 2010

No Book? No Problem! How To Create Expert Status Without Writing A Book

Here's another forward moving, insightful teleseminar that's designed to share the proven strategies to give you the ultimate competitive edge even in a recessionary business climate.

Many speakers and experts feel they need a book to get the publicity outcomes that lead to creating national expert status and becoming a thought leader in their industry thus securing the bigger and more prestigious speaking events. But this is not true!

Did you know that you can be a top expert, in demand by new clients and the media, WITHOUT WRITING A BOOK?

This teleseminar will tell you how to position yourself as an expert and reveal the ONE THING that is even better than writing a book. It's fast, easy and you can start today.

View upcoming programs at

Friday, January 29, 2010

How to Get Free Media Exposure for Your Speaking Career

Have you ever dreamed of being seen and heard on TV and radio? Can you imagine what that kind of exposure would mean to you and your career as a speaker, both personally and professionally?

In this special edition of SpeakerMatch Radio, Bryan Caplovitz shows you how to generate national media exposure by the bucketful with special guest Burke Allen, CEO of Allen Media Strategies.

You may have heard Burke on the air in cities like Washington, DC, New York, Miami, Orlando or Las Vegas, read about him in Radio and Records or seen him on TV all over the U.S.

Burke shares with you how to achieve free media exposure for yourself and your speaking career.

Burke's Washington, DC based media, marketing and public relations firm specializes in helping speakers, authors and others get on the radio, TV and into print. His clients have appeared on The Today Show, CNN, Fox News, The O'Reilly Factor, in The Los Angeles Times, The Wall Street Journal, and on dozens of local and national radio shows all across the USA including Washington Times Radio, NPR, G. Gordon Liddy, Jim Bohannon, Coast to Coast AM, America Tonight, Mancow, WABC, KGO and many more.

Check out his Media Mastery Workshop at

Thursday, January 14, 2010

The Top 5 Ways to Attract Corporate Sponsors in 2010

Would you like to tap into the awesome power of corporate sponsors? Linda Hollander, the Wealthy Bag Lady, can help you. Her corporate sponsors have included Fed Ex, Health Net, American Airlines, Bank of America, Staples, Citibank, Wal Mart / Sam's Club, Smith Barney and IBM. America's most successful companies partner with sponsors. Why not you?

Here's what we covered in today's call:

* How to attract sponsors
* The 3 biggest mistakes people make
* How to get to the decision makers
* Turning a "no" into an enthusiastic "yes"
* Creating winning proposals sponsors can't refuse
* Spotlighting your assets
* Know how much money to ask for (Don't sell yourself short)
* Getting your sponsors to renew again and again

View upcoming events at

Thursday, January 7, 2010

Speaking Trends for 2010 (and beyond)

Between the economy and AIG effect, 2009 was a roller coaster ride for the professional speaking industry. And 2010 is also slated to be a game-changer. Let’s get ready for the rebound with market strategist Vickie Sullivan, who will discuss what’s next in this volatile environment. Figure out your next move with this no holds barred interview with SpeakerMatch CEO Bryan Caplovitz.

Here's what we covered on this call:

* Two areas that won’t rebound with the economy – and two areas that will boom
* Three changes in speaker selections that will be around forever
* Two key advantages “unfamous” speakers have – and how to exploit those opportunities
* The worst thing you can do in 2010 and other common blunders
* What speakers need to do right now to take advantage of the upcoming rebound

View upcoming events at