Thursday, August 27, 2009

Building Audience Trust: The Winning Strategy for Successful Speakers

Rachel DanielRachel Y. Daniel is founder and CEO of Synergy Marketing Strategy & Research, Inc. (Synergy). She is also an expert and scholar in the area of brand strategy and brand trust. Synergy is an award-winning firm specializing in strategic marketing, market research, social media applications, and brand strategy and architecture. The firm’s clients include Fortune 500 corporations, several mid-sized firms, nonprofits, government entities, and universities.

what we'll cover on the call:

  • Powerful strategies to build a trusted global brand like Oprah, Tony Robbins, Jack Welsh and others

  • Proven steps to build audience trust so that audiences keep coming back

  • Transforming mistrust into trust: Four core strategies to turn skeptics into believers…

We’ll also discuss:
Why trust is critical to your success… and why it can make, or break, your speaking practice and your business! That’s right… trust can make the difference between success and failure – and during this teleseminar on SpeakerMatch Radio you’ll learn how to build the trust you need to explode your brand!

Together, we’ll build on two major trust themes: a) trust in your external brand, creating a lasting connection to stakeholders (meeting planners, audiences, customers, clients, investors) all over the world; and b) trust in your brand “in the room,” creating a connection with your immediate audience.

Thursday, August 13, 2009

Speakers, Earn an Extra $6,000 Over the Next 60 Days

The Shef has presented to almost 400,000 people from 58 different countries. He is considered one of the foremost experts on helping speakers and authors generate revenue very quickly. He has worked with Fortune 100 companies, small businesses, New York Times best selling authors, and countless speakers.

Here's what we'll be covering in this call:

  • 3 powerful strategies that make you irresistible to event planners
  • 21 groups that are always looking for speakers and how to get booked by them
  • How to create product to sell for thousands of dollars right away for less than $75
  • How one speaker turned a free talk into $37,298.00
  • 4 things every speaker must do to generate revenue in a soft economic climate

Thursday, August 6, 2009

Positioning Yourself For More Paid Speaking Engagements: 12 Essential Steps To Attract Your Ideal Customer

Mary McKayHaving booked over 2,200 paid speaking engagements since 1982, California booking strategist and speaker marketing specialist Mary McKay is going to give you the simple framework and sequential process she uses with high profile and emerging speakers to identify flaws in positioning which effect bookings. Pulling on her experience in booking well known speakers such as Mark Victor Hansen, Les Brown, Mike Ferry and John Alston, Mary is going to be speaking from experience… giving the SpeakerMatch family the whole enchilada.

Here's what we'll be covering in this call:
12 Essential Steps in chronological order that you can use as a checklist to position yourself to attract your ideal clients including:

  • 2 primary reasons that speakers are booked for paid speaking engagements

  • Why you must have a specific USP in today’s market, how to create it, where and when to use it to your advantage

  • 9 critical elements that decision-makers want to see on your website

  • How to identify your target market (and maybe re-think it) as it relates to your signature speech—even if you think you already know it

  • Assignments you can begin today to enhance or re-purpose your positioning