Thursday, February 19, 2009

Branding in a Tough Economy

Are there still solid opportunities out there for speakers? Yes, but only for those branded for today's economic reality. To get the inside scoop and ideas for your next move, Bryan will interview market strategist Vickie Sullivan. In her unique "here's the deal" style, this no-holds barred session will give you the "why behind the buy " in today's roller coaster times.

# Learn how to spot (and take advantage) of the hidden opportunities by learning the: State of the meetings industry: what the latest changes mean for speaker selections
# Three key changes in what buyers are looking for in 2009
# Two things that speakers need to get invited
# Three key brands that are getting immediate reactions now
# Two approaches that you can use tomorrow